What is an SEO consultant? How much should they charge? what exactly do they do? These are questions I find myself being asked regularly as an SEO consultant and there mixed views surrounding the validity of SEO work online.
One line of argument is the fees that SEO consultants charge, what is a reasonable amount to pay? I saw quote been given recently requesting 250 dollars an hour! Putting it kindly this quotation is massively over priced. What makes the consultant believe they can offer that much more value? It is quotes like this that put the SEO world in a bad light and do nothing to help those of us who are trying to make an honest living by offering our skills and services.
There is another argument at the opposite end of the scale which suggests you should not bother paying an SEO consultant and simply learn the techniques. Normally people who suggest this know very little about SEO and yet succeed undetering people from making a worthwhile investment in their product and service.
The reason why people hire SEO consultants is quite simple, they do not have the time or resources to learn and implement it themselves. Online business owners spend all of their time managing there business and seeing to the administrative aspect of running an online venture. They want to increase their sites visibility online but it is simply not feasible for them to learn and implement SEO for 10 – 15 hours a week.
This is where the job of an SEO consultant is invaluable, not only does the consultant have the relevant expertise and experience but can also see to every online optimisation need. As you may be aware getting your site to the top of Google is no overnight task and for some webmasters can take years. Hiring a competent SEO consultant will seriously reduce this time and your business will see results faster. The business you will receive from competent search engine optimisation will far outway your investment.
My overall stance on SEO consultants and the role they play is simple. A qualified competent SEO consultant is more than a worthwhile investment in your business, however the average SEO should charge no more than $75 dollars an hour and provide you with full details of their activities so you can track your monthly progression. One final thing, do not believe anybody who states search engine optimisation is easy and can be done in a couple of hours a week.