How your Career Training and experience could create a high-income consultancy business.
Business owners get bogged down in a myriad of every day problems and things to do. They find there just aren’t enough hours in the day to handle everything that should be taken care of to take the business forward. This is where your career experience may help.
Proper management and planning are basic ingredients to success in business; and most small businesses just don’t have these ingredients in the proportions needed to attain their greatest profit potential. This may be an area of opportunity based on your career training and experience.
Why should this be so? Remember we are talking about small businesses. Very often a person with a particular skill and contacts will ‘start a business’ using their career experience! But what really happens is they have become ‘self employed’.
Which means they are still employed using their career training and experience doing the work, for themselves rather than working as an employee. They may employ others but they are not running a business.
If in this scenario the ‘business’ owner stopped work, would the business continue? The answer must be no.
So the real definition of a business is ‘if the owner stops working in the business, can the business of the business continue’. If the answer is no then it is not a business.
Understand that fundamental and you will come to realise that if you have some skill from your career training, past experience, work, hobby or whatever you have the attributes to set up in business as a consultant matching your particular skills to the market.
But you will say that is not a business if you apply the above criteria. Yes that’s correct. But where you will be different is that as a consultant you have an opportunity to develop your business.
Initially you will work in the business, self-employed. You will be busy completing assignments, gaining yet more career training and experience and building case studies.
One of the traps we can easily fall into is assuming that just because we know how to do something, everyone else knows how to do that same thing, too. In many cases, the opposite will be true. So there is a market.
This can start with the most simple of skills.
Can everybody swim?
Can everybody ride a bike?
Can everybody ride a horse?
Can everybody operate a computer?
Etc., right through to the highest of skills.
The skills, training, tools and experience you use in everyday activities give you the ability to do things that others simply can’t fathom.
While you might assume that everyone knows how to use a computer, you’d be wrong.
In fact, even now a small minority of the population is computer literate. Which means that even fewer people understand the various creative programs now available.
And that’s why there will always be a market for consulting, how-to reports, books, videos, DVD’s and training workshops. Everyone has not had the same career training and experience and therefore cannot know what we know. Some people recognise they need and want help and are willing to pay to learn.
Look at the skills you use every day. Many of those are the basis for training products you can create. Do a swift inventory, you will be surprised.
Look at your career training, work and business experience. That is a basis for consulting, training and product creation.
Teach people to swim.
Teach people ride – bike or horse.
Etc., right through the spectrum of your expertise.
Go on to; Write Manuals, Books. Create Videos, DVD’s.
As a consultant with your completed assignments and case studies you will create ‘How to’ products which you can sell. You will develop training courses, which you will present. At these courses you will sell your ‘How to’ products and soon you will employ other consultants to do the presentation on your behalf.
They will be only too pleased to do this for you because they are looking for self employed work while you continue to create more time to create more ‘How to’ products, develop more training courses and do more assignments which fit with your business strategy.
So it’s like this; the overworked small business owner does not really have a business, s/he needs your help. You start as a consultant selling your time. But you’re going to create your own business and you start to implement your strategy to construct your business so that you work ‘on it’ not ‘in it’.
Eventually, properly set up the business will carry on without you. Maybe you think all of this is over simplified, but if you follow this strategy with discipline you will develop a sound growing high income consulting business based on your career training, skills and experience.